Myriad career paths have led Amy Zaroff to this high point in life.
An early career as a television producer and later as a marketing director allowed Amy to refine her skills in design, planning and time management. Along with her husband, Amy fine-tuned her innate skills in event planning at their authentic, New York-style delicatessen. In 2004, she purchased the invitation, stationery and gift store, Give My Regards To, and added full-service event planning to the company’s repertoire of services. Over the next several years, Amy began to build an all encompassing event planning company that would deliver exceptional customer service by working intimately with clients to understand every aspect of their special event.
By channeling years of experience in marketing, design, catering and event planning into one endeavor, Amy and her team have become known as the prime source for creating life’s most memorable experiences as Amy Zaroff Events + Design. Her company now handles social, corporate and non-profit events including experiential marketing activations across the country.
Amy is on the board of Appetite for Change and Pab’s Packs and is involved in The Birthday Party Project locally in Minneapolis. She also volunteers for several local agencies and organizations, offering pro-bono event planning for several Twin Cities non-profits that benefit women and children.
Some of Amy's Speaking Topics
The Core Values of Your Business
The event planning and design industry is quickly being inundated with people who believe they are destined to be the next big thing. While being detail oriented and organized matters, the culture you create for your company and your clients is what truly sets your business apart. As a leader in the event industry, Amy Zaroff reinvented her fifteen year old company by working to draft processes and values that would guide the way she hired, fired and rewarded her team and determined which clients were the right fit to partner with. In this talk, Amy discusses the basic tenants of her company and why living by these values has changed the way she does business. Amy shares the core values her team created and how your company can benefit from doing this as well.
Remaining Relevant: How to stay fresh, different and dynamic in today’s crowded markeT
In this talk, Amy covers why relevancy is not about being trendy. It’s about knowing what you stand for and why you stand for it. She discusses how understanding the value of reputation and using your toolbox of skills can help to keep you relevant throughout your career. Key take aways include: valuing the role of lasting relationships, living by insanely high standards and exhibiting true confidence and expertise in whatever role you play in your business and the difference between faking it and truly owning it.
Amy talks about how her life experiences have led her to the career she has today and how being nimble in business allowed her to create a company that creates life’s most memorable experiences.
Amy is available for hourly or full-day consulting designed for creative businesses or those wanting to start a creative business from the ground up. Sessions are held at Amy’s Minneapolis studio or via FaceTime/Skype.